Sam MacDermot is a multidisciplinary Creative Director shaping brand, 3D, and digital experiences with craft and clarity.

Sam MacDermot is a multidisciplinary Creative Director shaping brand, 3D, and digital experiences with craft and clarity.

Torberry

As both Creative Director and 3D Artist, I developed this contemporary kitchen visualization to showcase clean lines, tonal sophistication, and spatial clarity. The design emphasizes a seamless integration of muted hues and practical form, offering a calm yet elevated domestic environment that speaks to modern sensibilities. Collaborating closely with the client’s product and marketing teams, I recreated every key feature with precision—from the satin-finished cabinetry and brushed hardware to the layered open shelving and integrated appliances. The goal was to balance stylistic restraint with visual interest, making the image both commercially accurate and emotionally resonant. Attention was paid to material fidelity and natural lighting—accentuating surface textures, shadow gradients, and subtle reflections to amplify realism without overstatement. The shelving elements and curated props were styled to complement the architectural flow and evoke a lived-in elegance. This visual has been used extensively across print, digital, and showroom campaigns, reinforcing the brand's identity as a purveyor of refined, modern kitchen design. It stands as a benchmark for controlled, design-led storytelling through photorealistic CGI.

Year

2020

Role

Art Lead

Output

Print

Drop me an email to bring bold ideas, sharp visuals, and standout stories to life.

Copyright © 2025.

Step into our tailor store to experience the glamour and elegance or effortlessly connect with us by dropping a chic email at

Copyright © 2025.

Step into our tailor store to experience the glamour and elegance or effortlessly connect with us by dropping a chic email at

Copyright © 2025.