Bio
I’m a creative director focused on shaping clear visual narratives and helping teams deliver high-quality work. Starting out as a 3D Artist, I worked on architectural visualisation for buildings, interiors, and the spaces in between. That hands-on experience, combined with years in Art Direction, is now at the core of my Creative Director role.
I focus on interpreting briefs in a practical and purposeful way, keeping the work grounded in craft. I aim to bring clarity when projects change, support teams through complex moments, and create space for ideas to grow. My goal is to deliver work that feels real, considered, and impactful, while helping the people I work with do their best.
Clients
IKEA
Meta
Apple
NVIDIA
John Lewis
PTC
Microsoft
Amazon
Publications
GDC Art Direction Summit: IKEA: Art Directing the Real World
Published in Ceiga magazine
Editor's Choice Award on CGSociety