Sam MacDermot is a multidisciplinary Creative Director shaping brand, 3D, and digital experiences with craft and clarity.

Sam MacDermot is a multidisciplinary Creative Director shaping brand, 3D, and digital experiences with craft and clarity.

Solva

As both Artist and Art Director, I crafted this barn-style kitchen visualization to balance rustic charm with contemporary warmth, capturing the inviting character of natural materials and refined architectural elements. The goal was to evoke a lived-in yet aspirational atmosphere—sunlit, tactile, and quietly luxurious. Working closely with the client, I ensured the image met exacting product specifications. This included the careful recreation of cabinet doors, handles, worktops, and accessories to guarantee accuracy and commercial plausibility—making the scene not only beautiful, but also a reliable reference for customers and catalogues alike. From the aged timber beams to the nuanced wood grain of the floorboards, every detail was meticulously considered to enhance realism and spatial believability. The styling and material choices reflect a deliberate balance between traditional and modern, helping to position the scene as both familiar and forward-looking. This image has been widely published and featured across campaigns, press, and promotional materials—serving as a benchmark for high-end kitchen visualisation and demonstrating the power of storytelling through detail-rich CG.

Year

2018

Role

Artist

Output

Print

Drop me an email to bring bold ideas, sharp visuals, and standout stories to life.

Copyright © 2025.

Step into our tailor store to experience the glamour and elegance or effortlessly connect with us by dropping a chic email at

Copyright © 2025.

Step into our tailor store to experience the glamour and elegance or effortlessly connect with us by dropping a chic email at

Copyright © 2025.