As Creative Director for the 3D elements of Reddit’s 2023 brand refresh, I helped define a new visual system that was both playful and iconic — elevating the brand’s storytelling across platforms while staying true to its community-first spirit. My focus was on crafting clear, compelling, and inspiring 3D visuals that could scale across medias, from motion content to web to physical environments. I led the creative direction and production of modular 3D assets that brought Reddit’s refreshed identity to life — from expressive characters to rich, tactile environments. This work required close collaboration with brand, motion, and UI teams to ensure every piece not only looked extraordinary but supported long-term strategies for consumer-facing marketing and creative presentations. The result was a suite of beautifully optimized 3D assets that injected energy and clarity into Reddit’s global communications — setting the tone for a bold new chapter and inspiring channel content that continues to feel fresh, engaging, and unmistakably Reddit.