As Art Director for a 15-second commercial for PTC, I led the creation of a high-impact, visually seamless 3D narrative that demonstrated how PTC’s suite of tools supports the entire automotive supply chain — from design to delivery. The spot follows the journey of a sleek, fully CG car model, transitioning fluidly from the screen of a CAD designer to a real-world setting with a family enjoying the final product. Set against a richly detailed suburban environment, the commercial delivers a clear and engaging story in just seconds — showcasing how digital tools power tangible results. My role included guiding the look development, environment design, and lighting direction to ensure the visuals conveyed both technical sophistication and everyday relatability. Through a balance of strategic clarity and beautiful execution, the final piece brought PTC’s complex capabilities to life in a simple, inspiring format — helping audiences immediately connect the dots between innovation and real-world impact.