As the 3D Production Lead for IKEA Place Studio, I oversaw the optimization of IKEA’s extensive product library for use in real-time AR — ensuring each piece not only looked beautiful but performed flawlessly within the app. As a successor to the original IKEA Place, this new experience allowed users to configure multiple pieces of furniture together in their own space, elevating interactive experiences and pushing the needle for consumer-facing AR. The project launched alongside the 2020 iPad Pro as a flagship showcase of its new LiDAR capabilities. My focus was on guiding the asset refinement process and building automated workflows that supported both optimization and visual quality assurance. This was key in delivering simple, engaging, and inspiring marketing experiences across thousands of products. Thanks to a strategically-led approach to 3D production and our commitment to quality, IKEA Place Studio became one of the most downloaded AR apps on the App Store — and continues to stand as a benchmark for interactive retail at scale.