


Mitsubishi Power Key Visual
A bold, scalable key visual system for Mitsubishi Power, built from the language of turbines and blades and designed to work for events, digital campaigns and recruitment without being tied to any one place. The system unifies wind, solar and gas into one precise, living visual world: abstract but engineered, with radial structures, airflow, layered assemblies and circular motion as its building blocks. Light and dark variations, plus an animated cutaway world, let the visual scale from a single hero image to a full campaign toolkit across Mitsubishi Power’s portfolio.
Year
2026
Role
Creative Director
Output
Brand