As Creative Director on Marqeta’s 3D illustration system at Superside, I set the creative direction for a family of illustrations covering card issuing, debit and prepaid, credit, and accounts and money movement. The aim was to make financial infrastructure feel clear, structured and lasting. The system is built around three consistent material principles: glass for clarity, steel for structure and stone for permanence. These choices connect the brand story to a recognisable visual language, giving every illustration a shared foundation while allowing individual scenes to communicate different services. Each piece moved from sketch to clay render to final, settling composition and form before material and colour were applied. The same materials were then carried into new scenes for program management, the UX toolkit, and risk and fraud, extending the system beyond its first set.