As 3D Art Director on the X1 Card launch, I led the creation of premium, photorealistic renderings that highlighted the product’s high-quality materials — from its sleek stainless steel surface to its minimal, precision-engineered details. Every asset was crafted to reflect the card’s elevated design and bold innovation, supporting consumer-facing marketing across digital, print, and in-store channels. Working closely with production teams and Product Marketing, I guided the creation and production of assets that balanced strategic storytelling with refined visual appeal. The animation work was designed with elegant, professional motion — subtle enough to feel premium, yet dynamic enough to create engagement across medias and platforms. Blending 3D Visual Merchandising with creatively-led direction, the result was a beautiful, inspiring campaign that supported a world-class communications launch and introduced the product to a global audience.