As Creative Director on the Axon Body Workforce Mini project, I led the visual storytelling and design direction for a next-generation wearable safety device for frontline workers. The goal was to communicate the device’s real-time support, intuitive usability, and reliability in everyday work environments, while showing how it elevates safety beyond traditional panic systems. I guided the creative approach across concept, storyboard, and final production, ensuring that every shot and animation clearly conveyed functionality and purpose. Working closely with 3D artists, motion designers, and the client, I helped translate complex technical features into visual narratives that felt human, relatable, and immediate. The video launched as part of Axon’s global product announcement, providing a flagship showcase of the device’s capabilities. My focus on clear, concise storytelling and design-led direction ensured the final video communicated both the practical benefits and the impact of the product on real users, helping position Axon Body Workforce Mini as a leading solution in connected frontline safety.